Privacy Policy

Welcome! This Privacy Policy explains how EMT Coding ("we") collects, uses, and shares your personal information while you use EMT Coding Apps ("Apps") and/or use EMT Coding websites that link to this Privacy Policy ("Websites").

We may make changes to this Privacy Policy from time to time. If we make any material changes to this Privacy Policy, we will notify you via email if we have your email address on record, or via a notice on the Websites and/or Apps prior to the change becoming effective.

1. What kind of personal information does EMT Coding collect?


We aim to minimize how much personal information we collect from users when they use the Apps or use the Websites. We collect the personal information that you voluntarily provide to us (e.g. email addresses you give us to subscribe to our Newsletters (as defined below)), but most of our data collection is limited to the following types of data, which do not identify you personally but may uniquely identify the device you are using to play to the Apps or use the Websites ("Device"). In some countries, this type of data may be considered as personal information:

  • "Advertising ID", which means the resettable and unique identifier associated with your mobile phone or tablet that is used by advertisers for ad tracking.

  • "Location Information", which means general information about the location from which you're using the Apps or using the Websites (e.g. IP address, country, and city).

  • "Device Information", which means technical information about your Device. When we refer to Device Information, this means your Device ID, your internet service provider (ISP), your browser and browser plug-in types, operating system and operating system version, jailbreak information, network information, the brand and manufacturer of your Device, the language you've set for your Device, the version of the App installed on your Device, and the name of your carrier.


When You use the Apps we may ask you for:


Your Age

When you install our Apps, you will be asked to provide your age. We use this information to enable or disable certain App features and certain types of ads shown to you depending on your age and where you are from.


Advertising IDs, Location Information, and Device Information

Analytics – for more information, please see Section 4.
Advertising – for more information, please see Section 5.


Information from Connected Facebook Accounts

In some of our Apps, you may connect your App account to your Facebook account so that you can keep up with your friends' progress as they use the App. Depending on your Facebook privacy settings, we will collect your gender, age range, and which of your friends on Facebook are also using the App. To manage the information we receive from Facebook, you will need to follow instructions provided by Facebook and change your privacy settings.


Name and email address, Location Information, Device Information


Customer Support
You have the option to contact our customer support team directly from some of our Apps. When you do, we will collect and use this information to respond to your requests and/or comments.

When You Visit and Use the Websites


Name, email address, and/or phone number


Newsletter Subscriptions
On some of our Websites, you may provide us with your email address to sign up for a mailing list to receive newsletters and other marketing or promotional communications about a specific Game ("Newsletters"). We will use your name and email address to send you periodic Newsletters. For instructions on how to opt-out of receiving Newsletters, please see Section 8.

SMS Updates
From time to time, you may have the option to receive special updates about ZeptoLab via a SMS text message. When this option is available, you may provide your phone number and we will only use this number to send you an SMS text message about the update.

Customer Support
If you contact our customer team, whether via email or by filling out a contact form on the Websites, we will collect and use this information to respond to your requests and/or comments.

Display name and email address

Message Boards
Some of our Websites have message boards so that you can post public messages and communicate with other Game players. To participate on the message boards, you will need to create an account by providing a display name, email address, and password.

Please note that if you participate in the message boards, then any information you post will be public.

Advertising IDs, Location Information, and Device Information


For more information, please see Section 4.


Does EMT Coding Collect My Financial Information When I Make In-App Purchases?


When you make in-app purchases in the Apps, we do not collect or have any access to your name and billing information. This information is collected and stored by your platform (e.g. Apple's App Store or Android's Google Play) or your platform's payment processor.

2. Do third parties have access to my personal information?

Yes. Like most companies, we use tools from service providers to help us with various parts of our business ("Service Providers"), and depending on the service we need, these Service Providers may have access to your personal information. For example, we use a Service Provider's email software to manage our Newsletter subscriptions, and if you have given us your email address to subscribe to Newsletters, then your email address will be shared with that Service Provider. We also use Service Providers for hosting, customer support, and mobile and web analytics. 

We contractually require all Service Providers to treat your personal information as confidential information and to only use it for the services we need. However, we do not have direct control over how Service Providers use your personal information and we cannot guarantee that our Service Providers will use your personal information as required in our contract with them. For this reason, we are not responsible for our Service Providers' misuse of your personal information.

In addition to our Service Providers, our Ad Partners may also have access to your personal information. We've dedicated a separate section about advertising and our Ad Partners, so please check that out in Section 5. We may also share your personal information for our legitimate business and legal purposes as described in Section 12.

3. How long will zeptolab keep my personal information?


How long we store your personal information will depend on the purpose that we originally collected it. We will not retain personal information for longer than is necessary for our business or for legal requirements.



4. How is my personal information used for analytics?

As an online business, it is important for us to know how users interact with our Websites and Apps. We and our Service Providers will collect your Location Information, Device Information, and Advertising IDs so that we can deliver our App and Website services to our users, measure, analyze, and improve performance of the Apps and Websites, and to continually update and develop our Apps and Websites. For example, we will use this information to fix any bugs or errors in the Apps, evaluate the demographic of our users, and to determine whether or not we need to support a new Device type for the Apps. In addition, if you have connected your Apps account to your account on Facebook, we will use the information described in Section 1 to conduct analytics.

5. How is my personal information used for advertising?

A. Ad Partner Technologies

To help us keep our Apps running, we may in some cases, show ads in our Apps with the help of third-party advertising partners ("Ad Partners"). We integrate Ad Partners' technologies into our Apps which are then used by the Ad Partners to determine what kind of ads to display to you.

i. Do Ad Partners Collect My Personal Information?

In order to show you ads that you might interesting and/or relevant ("Targeted Ads"), Ad Partners collect and use your Advertising ID, Location Information, and Device Information. If location services are enabled in your Device settings, the Ad Partners may additionally collect your geolocation information.

ii. How to Opt-Out of Receiving Targeted Ads.

If you do not want to receive Targeted Ads on your mobile Device, your mobile Device may give you the option to opt-out of receiving Targeted Ads on all apps on your Device. On Android Devices, you may opt-out by enabling the "Opt out of Ads Personalization" setting. On iOS Devices, you may opt-out by enabling the “Limit Ad Tracking" setting. In addition, you may be able to opt-out of receiving Targeted Ads from a specific Ad Partner. Please note that if you opt-out of receiving Targeted Ads, you will still receive contextual ads, which are non-targeted ads related to the content of the App you are using.


B. Ads for the Apps on Third-Party Websites and/or Apps

In addition to running ads in our Apps, we may also run ads to promote our Apps in third-party websites and/or apps. When we run our own ads in third-party websites and/or apps, Service Providers help us optimise and measure performance of our ads and use their own tracking technologies to track App installs and clicks and/or impressions of our ads. In some cases, we will share your hashed or anonymised Advertising ID with our Ad Partners so that the Ad Partner can help us market and promote our Apps. In these cases, Ad Partners perform as EMT Coding's Service Providers and we contractually require such Ad Partners to only use your personal information on our behalf. If you wish to opt-out of your personal information being shared with Ad Partners in this way, please contact us at


6. Cookies and similar tracking technologies.


We and our Service Providers use cookies, local storage, e-tags, or similar technologies on the Websites to conduct analytics as described in Section 4 above and to optimise the Websites' functionality and performance.

7. How do i unsubscribe from/opt-out of receiving newsletters?

If you wish to unsubscribe from receiving Newsletters, you can click on the "unsubscribe" link at the bottom of the email and you will stop receiving Newsletters or for that specific App you were subscribed to. Please allow up to 24 hours before you stop receiving Newsletters. Please note that if you are subscribed to more than one App mailing list, you will continue to receive Newsletters for those other Apps. You may also continue to receive emails unrelated to marketing.


9. Third-parties and their privacy policies.


Throughout the Websites, you may see links to third-party websites or applications. We are not responsible for the privacy practices of these third-party sites, and when accessing their sites, we encourage you to read their privacy policies.


10. Is my personal information secure?


The security of your personal information is important to us. We follow generally accepted industry standards to protect your information, both during transmission and once it is received. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security. While no security system is completely secure, we and our Service Providers take appropriate security measures to protect against unauthorised access or disclosure of the information collected by us. For EMT Coding, this includes, but is not limited to, ensuring that all of your information is disclosed only on a "need to know" basis and ensuring that all information collected by EMT Coding is done so via secured connections and protected and encrypted (using secure socket layer technology,"SSL") by industrial grade security software to guard against unauthorised access.


11. Push notifications.

After downloading an App, you may be asked to accept or refuse push notifications. If you accept push notifications, we will collect and use push notification tokens to send you App-specific notifications on your mobile Device. You may disable push notifications at any time by going to your Device settings.

12. Social media features and tools.


The Websites and Apps may include integrated social media features and tools, such as the Facebook "Like" button, the YouTube "Share This" button, and the Twitter "Follow" button. These features may collect information on your IP address, which Website you are visiting, and may set a cookie to enable the feature to function properly. Social media features and tools are hosted by a third-party, and your interactions with these integrated social media features and tools are governed by the privacy policy of the company providing it.

13. Sharing your personal information for business/legal reasons.


A. Business Transfers.

As we continue to develop our business, we may reorganize as a business entity, acquire entities, subsidiaries, or business units, or enter into joint ventures with third-parties. In any of these types of transactions, any information you provide may be one of the transferred business assets (subject to any pre-existing privacy notice unless you consent otherwise). In the event that all or substantially all of our assets are acquired or we merge with a third-party, your information will likely be one of the transferred assets. You understand and agree that we reserve the right to transfer any information collected from you in the case of any such transfer. In such event, we will use reasonable efforts to notify you before information about you is transferred and becomes subject to a different privacy policy.


B. Legal.

We may disclose information you provide to respond to subpoenas, court orders, requests from authorities, and other legal process, and to establish/exercise our legal rights. We may also disclose your information to defend against legal claims when we believe that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request. We may share your information in order to investigate, prevent or take action regarding illegal activities, suspected fraud, and situations involving potential threats to the physical safety of any person, violations of our Terms of Use, or as otherwise required by law.

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